The pressure to reach Net Zero targets by 2030 can feel pressuring for many businesses that don’t...
Learn how you can use One Tribe’s climate action incentives to build ESG campaigns and improve your relationship with customers.
Introduction
Climate change is one of the most pressing challenges of our time. The scientific community has been warning about the dangers of global warming for decades, and the need to take action has now become critical. However, where businesses are concerned, many companies are hesitant to take action under the belief that it will negatively impact profits.
In the last ten years, consumer demand for sustainable products has increased, with 30% of customers wanting to improve their impact on the environment and 22% wishing to reduce their carbon footprint. Consumers are increasingly concerned about the environmental impact of the products that they buy, and they are even willing to pay more for products that are eco-conscious.
This is where climate action incentives and initiatives come in. We’ll explore the value of using climate action incentives and initiatives to increase sales, and how One Tribe is helping businesses to become more sustainable and increasing sales and conversions.
How Businesses Can Utilise Climate Action Incentives
One of the biggest challenges that companies face is the need for instant sustainability solutions. Businesses want to see results quickly, and they are often hesitant to invest in long-term sustainability initiatives that cost money and take years to pay off. This is where climate action incentives can be particularly valuable.
By offering reward-based incentives for sustainable practices, companies can encourage their employees and customers to make better environmentally conscious choices. For example, a company might offer to protect trees on the behalf of any landing page visitor that signs up to their email newsletter. These types of incentives can be very effective in promoting sustainable behaviour because they provide an immediate reward for taking action to protect the planet.
According to a 2019 survey by Nielsen, 73% of global consumers say they would change their consumption habits to reduce their impact on the environment. This represents a huge opportunity for companies that are willing to invest in sustainability and shows a far more successful incentive opportunity over offering your typical 10% eCommerce discount.
eCommerce brand Goose Studios found that using One Tribe’s climate action incentives increased newsletter sign ups by over 29%. Saving trees with every item sold and offering incentives to join the newsletter helped Goose Studios achieve their ESG targets. The brand has also been able to drive more revenue with improved conversion rates, reduce acquisition costs and improve customer satisfaction.
Instant Sustainability Solutions
Brands and businesses want solutions that can help them quickly become more sustainable without disrupting their operations or increasing costs. This is where climate action incentives are able to strike a balance between delivering large impact for low cost.
Climate action incentives and initiatives can help brands and businesses reduce their carbon footprint, protect nature, maintain ecosystems and promote social and economic opportunities. By implementing these solutions, brands and businesses can quickly become more sustainable while also meeting consumer demands for sustainable products.
One Tribe’s climate action technology can be installed in under 15 minutes offering a range of features that help brands to decarbonise their business operations. The in-app dashboard creates a space where brands can manage their impact statistics, emissions data, and project donations easily and efficiently.
Fund Conservation Projects
One of the most effective ways for businesses to take climate action is by funding nature-based conservation projects. Forests and soil have high carbon sequestration rates, meaning they are able to absorb large amounts of carbon dioxide from the atmosphere. By protecting and restoring forests, businesses can help mitigate the impact of climate change and contribute to carbon reduction efforts that will help them achieve their ESG targets.
There are many ways that businesses can get involved in land conservation projects including working with specialists skilled in building and developing projects with carbon reduction data available from the project managers. One Tribe develops and implements conservation projects, led by experienced project developers and Indigenous communities that can help businesses identify opportunities to invest in effective conservation solutions.
Funding forest conservation projects is a way for businesses to support the protection of important natural resources, while also demonstrating their commitment to sustainability and environmental responsibility. Investing in land conservation projects long term will ultimately help businesses to meet regulatory requirements related to carbon emissions and demonstrate compliance with new governmental environment regulations.
Protect Trees
Reducing complex data down into quantifiable measurements including number of trees protected and car emissions removed is a conversion tool that One Tribe uses to help brands and businesses measure their impact more effectively. Trees absorb carbon dioxide from the atmosphere and store it in their biomass. By protecting trees, brands and businesses can effectively lower their carbon emissions and overall footprint, helping to reduce the impact of climate change.
One Tribe works with brands and businesses to plant trees in areas that need reforestation. Tree protection and reforestation are effective strategies for mitigating climate change by sequestering carbon dioxide. Businesses can use tree protection and reforestation as a strategy to reduce their carbon footprint and achieve sustainability goals. The Science Based Targets initiative recommends that businesses consider investing in forest-based carbon offsets as part of their emissions reduction strategies that will improve overall sustainability.
Carbon Offsetting
One Tribe leads conservation partners specialising in reducing carbon using forests and natural ecosystems. Through our partnerships, we create and support forest conservation projects that deliver environmental, social, and economic benefits. These projects are designed to be first nation owned and governed by Indigenous people, promoting Indigenous sovereignty and creating economic opportunities for First Nations communities.
Nature based solutions are currently the best solution to help brands tackle climate change and reduce their carbon emissions on a large scale. One Tribe’s carbon marketplace helps businesses to source and purchase certified voluntary carbon offsets safely and securely from the world’s leading verified project providers. We take care of the entire process, including Voluntary Carbon Market feasibility studies, assessments, validation and verification process at no cost to landowners. By purchasing carbon credits, brands and businesses can offset their carbon emissions and achieve net zero targets.
One Tribe has worked on conservation projects throughout the world to support hundreds of businesses to meet their sustainability objectives and reduce their emissions using conservation and improved forest management projects.Our recent partnership with global banking group Santander was pivotal in helping business leaders to understand more about carbon and enable thousands of businesses across the UK to take their first or next steps towards net zero.
The Benefits
Increase Sales
By investing in climate action initiatives including tree protection, companies can not only reduce their carbon footprint but also promote their commitment to sustainability, attracting customers who prioritise environmental responsibility.
Donating a portion of sales to conservation projects means businesses are able to demonstrate their commitment to protecting the environment while also engaging with new and existing customers who share those same values. Customers are increasingly looking to support brands that prioritise sustainability, and investing in tree protection is a tangible way for businesses to increase sales and acquire new customers.
Koi Footwear is an environmentally conscious, cruelty-free footwear and accessories brand that uses 100% vegan leathers throughout their designs. Working with One Tribe, Koi Footwear was able to launch a successful climate action campaign that increased product sales in just seven days selling over 200 climate action promoted products in just one week.
Increase Conversions
New technologies like One Tribe’s tree protection API is making it easier than ever for businesses to connect with conservation projects and track their impact. The One Tribe app is a platform that enables businesses to micro-donate a portion of their sales to tree protection projects around the world, and track the impact of their contributions in real-time. By using this technology, businesses can demonstrate their commitment to sustainability while also engaging with customers in a transparent and impactful way.
This is a particularly useful tool when it comes to acquiring new customers and increasing conversions. Climate action incentives can be used by businesses to attract and retain customers who prioritise environmental sustainability. Offering incentives such as donating a fixed number of trees to environmental causes can appeal to consumers who are increasingly concerned about the impact of their purchases on the planet.
Fintech business Claro Money launched a climate action campaign aiming to protect 1 million trees with newly acquired customers. The team achieved a high-impact and visually compelling campaign, attracting attention and achieving cut-through on busy social platforms. With a calendar of updates and supporting marketing materials, the campaign delivered significant conversion results across all channels, resulting in increased sign-ups and a 33.7% reduction in cost per acquisition.
Each user that joined Claro’s email list was instantly rewarded with 25 trees, protected in their name, across certified conservation projects worldwide. A visual tree counter and supporting marketing materials highlighted the progress and showcased the 1 million tree milestone throughout the campaign to new customers and existing users of the Claro Money application.
Improve Your Brand Identity
Another important factor to consider when choosing climate action incentives is the impact that sustainability can have on a company’s brand identity and persona.
Brands and businesses are recognising the need to become more sustainable, not only to meet consumer demands but also to do their part in reducing their existing impact on the planet. Supporting climate action incentives can help brands become more sustainable while also helping grow their consumer base.
By promoting their commitment to sustainability and partnering with conservation projects, businesses can attract new customers who share similar values and create brand loyalty. The benefits of climate action incentives go beyond just acquiring new customers, as they can also lead to positive public relations, increased sales, and improved brand reputation.
Conclusion
In conclusion, tree protection is a powerful tool for businesses to increase sales and demonstrate their commitment to sustainability. By partnering with companies that specialise in environmental practices and using technologies like One Tribe’s climate action API, businesses can connect with conservation projects around the world and inspire customers to buy from brands that give back to the planet.
At One Tribe, we are committed to working with businesses to identify areas where they can reduce their carbon footprint, develop strategies for implementing sustainability initiatives, and measure and report on progress towards sustainability goals.
